Betwisio is a hypothetical online sports betting platform in LatAm, EU, and the USA. Its mission is to make sports even more fun and entertaining, with a primary focus on the younger generation aged 18-34, covering GenZ and Millennials. Betwisio has The "Betting with Swiping" feature for the Entertainer segment appears to be the more feasible choice. The impact to effort ratio is not perfect, we would be seeking for a better alternative. However in this case we see it as our best option. The risks associated with this feature are moderate, and the confidence level, while not high, is sufficient to proceed with testing. Swiping mechanics are already used in various mobile apps, and our goal is to adapt this engaging feature to the betting context.
