Social proof and Behavioural Design
Main drivers of the besthair.ee sales are social proof features — SM videos about the product and reviews. Bonus — limited offers, buy 2 get 3, and other discounts. Design reflects it and boost the sales.
Olga Bahmatova
Business owner
"Fast and high standard of communication. We’ll definitely continue working with Gosha!"
Collab:
Besthair.ee
Besthair.ee
2025
eCom
UX/UI
Visual Identity
About
besthair.ee is an online store for hair care products. They’re preparing to expand their product range, and as part of this, they’re rebuilding their website. It’s the perfect moment to update the design as well — and I helped them with that.
About
besthair.ee is an online store for hair care products. They’re preparing to expand their product range, and as part of this, they’re rebuilding their website. It’s the perfect moment to update the design as well — and I helped them with that.
About
besthair.ee is an online store for hair care products. They’re preparing to expand their product range, and as part of this, they’re rebuilding their website. It’s the perfect moment to update the design as well — and I helped them with that.
Team
Team
Team
My Impact
I developed the visual style, designed all store screens, simplified the user flow, and redesigned the user dashboard.
I implemented social features and behavioural design approaches.
During the work we approved more than 70 screens, taking into account all the necessary states and sizes.
My Impact
I developed the visual style, designed all store screens, simplified the user flow, and redesigned the user dashboard.
I implemented social features and behavioural design approaches.
During the work we approved more than 70 screens, taking into account all the necessary states and sizes.
My Impact
I developed the visual style, designed all store screens, simplified the user flow, and redesigned the user dashboard.
I implemented social features and behavioural design approaches.
During the work we approved more than 70 screens, taking into account all the necessary states and sizes.
Lessons
At the end of every design day, I sent the client a video overview of the progress. This added transparency and created a fast feedback loop.
ChatGPT was surprisingly accurate at estimating the project scope and number of hours needed — with only a 15% margin of error.
Lessons
At the end of every design day, I sent the client a video overview of the progress. This added transparency and created a fast feedback loop.
ChatGPT was surprisingly accurate at estimating the project scope and number of hours needed — with only a 15% margin of error.
Lessons
At the end of every design day, I sent the client a video overview of the progress. This added transparency and created a fast feedback loop.
ChatGPT was surprisingly accurate at estimating the project scope and number of hours needed — with only a 15% margin of error.
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Gosha. Made by Svetlana & Juri in Tallinn, Estonia 🇪🇪🇪🇺
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Gosha. Made by Svetlana & Juri in Tallinn, Estonia 🇪🇪🇪🇺
Copy Email
Gosha. Made by Svetlana & Juri in Tallinn, Estonia 🇪🇪🇪🇺