High-level Concept

We started with defining the product at the highest level — outlining its core functions and mapping out the user flow based on them. Then, I created a conceptual UI that became the foundation for the product’s vision, incorporating a number of initial features from the team’s backlog.

Social proof and Behavioural Design

Main drivers of the besthair.ee sales are social proof features — SM videos about the product and reviews. Bonus — limited offers, buy 2 get 3, and other discounts. Design reflects it and boost the sales.

Scoping from concept to reality.

After defining the core MVP functionality, I designed the UI for the entire protocol based on the concept.

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Lex Karushin

Co-founder

"The MVP turned out to be well thought-out and intuitive for our first users. We truly value Gosha's impact."

Collab:

Flexpool

2025

DeFi

UX/UI

Product

About

Flexpool is a lending platform that enhances yield farming strategies by enabling users to borrow against their liquidity on DEXs, offering up to 5x leverage and intuitive liquidity management for optimized returns.

Team

My Impact

I helped the team go from a proof of concept to an MVP. Together, we analyzed and simplified the UX of a complex DeFi product. I created a clearer product structure and a more refined, recognizable UI.

Lessons

A conceptually new product requires many marketing elements built right into the platform. The goal of intuitive design is to help users quickly understand what makes the product better than its competitors.
The more complex the product, the more high-level the UX design process needs to start.

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